The 2 Forgotten Factors That Dictate If Your Growth Strategy Succeeds Or Fails
By Lloyd Yip
November 8, 2019
Have you ever known anyone who made a new years resolution to go to the gym, eat healthy, and get in shape?

What happened to them?

Unfortunately, 80% of people don't stick to their resolutions. Before we know it, we're back to our old habits, eating Doritos on the couch.

As I'm sure you could guess, a similar ratio of founders ultimately don't stick it out on their businesses. Interestingly, the same reasons why people don't succeed with the new year resolutions are the same reasons why they'll fail with their companies.

This is especially the case when it comes to getting sales.

Sales is the lifeblood of any company, and there are often psychological roadblocks that will get in the way of us actually acquiring new clients.

If we unaware of these roadblocks, it'll often manifest itself in the form of our growth strategies not working. Before we know it, we'll also be back eating to Doritos on the couch. Except this time, it's because we have no money and can't afford dinner.

Factor #1: Time Is Of The Essence

If we go to the gym one time, our body is going to look exactly the same the morning after.

In fact, even if we go for several weeks, the change is likely to be pretty small. 

However, if you build a consistent habit to work out every single week while eating healthy, there are going to be amazing results that you can visibly see and feel in just a few months.

Here's why people don't stick with their resolutions though: They are not willing to put in the work for the amount of time needed for the results to come.

This is why people usually quit their gym membership within 30 days. In this time frame, all they've known has been suffering. Yet, even with all that perceived work, they've seen no visible results on their physique.

Of course, we know if they committed and kept it up for another month or two, they'll definitely see the fruits of their labour.

But, in their mind, they don't know if it's ever going to come. After all, it hasn't yet, so why would it?

Why continue to grind if it might never pay off?

When it comes to any growth tactic, we have to understand our own human bias of "Time to Value".

We are pre-programmed to want short term actions and wins, compared to long term actions and outcomes.

This means, if we try a new tactic to grow our business and it doesn't generate any value for us in the first month, we almost always want to abandon that tactic and try a something else.

However, there are very many legitimate strategies out there that actually do make a huge impact, but will always take a long time.

Let's look at SEO for instance. Unless you've been blogging and steadily building up your SEO juice for half a year, it's simply not going to move the needle. To attempt that tactic and give up after a month would be foolish. In the best case scenario, it'll take 6 months to draw blood if you're actually starting from scratch.

Every strategy has a certain time horizon needed before you see ROI, so you as the founder need to be fully aware that patience is necessary to actually reap the benefits.

Whenever you commit to a strategy, you aren't just committing to doing the work and spending the money and resources. You're also committing to understanding that even if everything goes perfectly, you still need to have the appropriate amount of time pass to truly experience the rewards of your work.

Don't be that person that goes to the gym one time and stops because you don't have six pack yet. If you decide to do anything, truly commit and have the patience to see it through.

Now, although this is a challenge, we can also use this inherent human bias to our advantage.

In the same way that we subconsciously dock points from anything that takes a long time to accomplish, we'll inherently be attracted to things that give us quick and immediately noticeable wins.

How this works in your favor is that at any given stage of your business, there are certain actions you can take that give you quick wins which motivate you and drive you forward. 

For example, when you are just starting out, content marketing will have far too large of an effective time investment before you see results. That's why bloggers quit at such a high rate. They grind for 6 months putting out 2 blogs a week, and quit because they have barely any traffic and subscriber growth.

But what you can do is directly reach out to your clientele. By going straight to the horses mouth, you can book meetings with your ideal clients, and even close deals in very little time. If you're a blogger, you can just reach out to PR people or folks that you know would be interested in your content, and share it with them directly.

Even if all they do is reply back to your email with a positive note, you'll feel that dopamine spike. And if you see them actually wanting to discuss more, or even work with you, that's a huge win.

That gives you motivation and momentum to continue. By continually executing and gaining tiny victories, you build this immensely positive feedback loop that drives you forward.

Now, as you scale and attain more resources in your business, tactics that initially would have had a super long time horizon to value will shorten. What once was unlikely to garner quick wins NOW may actually be a very great source of quick wins.

But this is something that you as a founder will need to always be measuring and interpreting as you scale.

Luckily for you, I've built a completely free training on what are the best quick wins and high leverage growth tactics you can use, depending on your stage of business. Whether you're just starting out, or you're already at $25k monthly revenue, I'll give you a complete breakdown of what will drive you the most clients in the least amount of time and effort.

Factor #2: Every Strategy Has A Prerequisite

A hobby of mine that I picked up this year was gymnastics. A bit of an odd thing for a rapidly aging late twenties year old guy to pick up, I know.

But you know what’s something I learned in this journey?

Don’t try to take shortcuts when learning new and harder moves, or you’ll break something (like when I tried to do a backflip my 2nd day of training. My ankle has never forgiven me) 

Instead, if you want to achieve a trick, make sure you are able to easily pull off all of the prerequisites before first attempting it.

If you want to do a full-twisting backflip, maybe it would be wise to have your backflip pretty good first. If you want to do a one handed handstand, you should probably have a normal handstand down pat.

In growth, people are often so eager to jump on the new trend out there, whether it be webinars, or running video ads, or anything else.

But what they often DON’T consider are the absolute prerequisites that are needed in order to make a particular strategy work.

For example, creating a kickass, ROI driving content strategy isn’t as simple as just “making content”.

For a content strategy to actually be amazing, you NEED these things:

• Crystal clear understanding of the audience you’re helping, the problems they’re going through, and ideas that would actually solve their problems. Without this, your content won’t resonate. 

• Enough time and money to distribute that content to a large amount of eyes. Otherwise, your content will just gather dust.

• A strong funnel and marketing infrastructure that actually allows you to capture leads, nurture them with ADDITIONAL content, and drive them towards an eventual conversion. Without this, even if your content is great, noone's actually converting and getting closer to giving you their money.

•The ability and time to actually create good, truly valuable, and compelling content. 

These things are not a given. 

If you are at a stage of your company where you’re still a bit uncertain about your exact product-market fit, who your audience is, you lack the skill of how to build digital marketing funnels, and also lack the time and money to either outsource it or learn it, CONTENT IS NOT FOR YOU.


However, you CAN develop these prerequisites over time. And the beautiful thing is, you can develop those prerequisites through executing on other growth strategies that you ARE capable of doing right now, WHILE making money.

For example, let’s use the content scenario.

Let's say you’re uncertain about product-market fit because you’re so early in your business. You also don’t have any cash to spend on promoting your content, and you also have no idea how to create content.

The best way to attack this scenario is by leveraging an organic outreach strategy, as that is a low cost way of acquiring clients and capital. You can parlay those clients into better understanding your product-market fit, and parlay that capital into content creation and distribution.

So your actual activity would be to reach out to 30 people who you hypothesize is the audience you’ll serve, and just talk to them. Have them TELL you what they see are the challenges in their world. Have them give you real feedback on if they see value in what you’re building. 

Then get them to actually PAY for your service. If they see value in what you do, they will. If they have concerns, they’ll refuse, and you can figure out why and adjust accordingly.

Now, you have a crystal clear understanding of your audience, which is integral to the content creation itself. Not only that, by having these conversations, you’ll close a few paid beta clients, meaning dolla dolla bills.

As well, with paying clients comes capital that you can now spend on ads or distribution to drive people TO your content. You'll also have resources that can help you either outsource the creation of a funnel, or you can even just invest the money into learning how to do it yourself. 

It sounds simple. It seems stupid. But it’s the perfect, low-cost, low-risk strategy to use at THIS given stage. You’re telling me I can establish product-market fit, make a bit of money, and also open up the doors to start using other more scalable strategies like content in the future?

Sign me the hell up.

Once you successfully achieve this, you move on to the next growth strategy. Just like how I can now backflip, you can now execute content and make real ROI.

Every single growth strategy out there, from outbound sales, paid ads, SEO, partnerships, event sponsorship, cross-sell/upselling, have their unique prerequisites. Some of these strategies have prerequisites that are super easy to attain and therefore, even brand new businesses can utilize them effectively. Some have significant prerequisites but huge potential payoffs.

The key is, you need to understand what resources (ie. time, manpower, skillset, brand recognition, many more) you have available right now, as well as what your constraints are.

You should only pick growth strategies that actually align with what you're capable of executing properly.

This way, you can choose the RIGHT channels that will give you the MOST return in the LEAST amount of time, money, and effort invested for RIGHT NOW.

By the end of the training, you'll understand the most efficient pathway to get from $0 to $50k in monthly revenue selling a high-ticket B2B offer (whether it be SaaS, consulting, or agency work).

You can access it by simply clicking below!

Attract & Scale
8 Park Rd, Toronto, Canada 

DISCLAIMER: Any sales figures stated above are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of practicing direct response marketing and sales since 2012. The average person who follows or buys any "how to" information gets little to no results, typically because no action is taken. Your results will vary (they could be better than mine, worse, or zero) and depend on many factors …including but not limited to your background and work ethic. All business entails risk as well as consistent effort and action. If you're not willing to accept that, please do not get or access our information. This website is not part of Facebook or Facebook Inc. Additionally, this site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK Inc.