Have you ever known anyone who made a new years resolution to go to the gym, eat healthy, and get in shape?
What happened to them?
As I'm sure you could guess, a similar ratio of founders ultimately don't stick it out on their businesses. Interestingly, the same reasons why people don't succeed with the new year resolutions are the same reasons why they'll fail with their companies.
This is especially the case when it comes to getting sales.
Sales is the lifeblood of any company, and there are often psychological roadblocks that will get in the way of us actually acquiring new clients.
If we unaware of these roadblocks, it'll often manifest itself in the form of our growth strategies not working. Before we know it, we'll also be back eating to Doritos on the couch. Except this time, it's because we have no money and can't afford dinner.