In this post, I’m walking through the 3 elements that enabled me to scale to $50k pm at 90% profit margins - with no ad spend OR annoying cold outreach
Everyone knows organic can be a pain in the ass 😣
👎 Sending out 100 Linkedin or Facebook requests per day.
👎 Hoping and praying you get a positive response, even though you know it probably isn’t coming.
👎 Sharing “valuable content” that noone actually cares about.
Not only does that not work, but it’s a total time suck and requires you to work 60 hours a week just to get hit five-figures (believe me, I know that from experience - that was how I began my biz in 2019).
So inevitably, you want to start doing paid.
Sam Ovens, Russell Brunson, and every other guru tells you that you do organic up until 10k per month, but once you’re there, you flip the paid switch and become a millionaire.
Oh...if only it was actually that easy…
Truth is, you’re not the only person running the classic ‘paid ad to VSL’ funnel.
And the market is getting smarter, more skeptical, and super jaded all at the same time.
ROAS is not only getting harder and harder to make positive, but you'll be exposed to massive fluctuations in the algorithm month to month which demolishes your profitability.
Not to mention, you’re always looking over your shoulder for Facebook banning your ad account.
So what’s the fix?
😮 Combine the profitability and consistency of organic marketing, with the scalability with automation that comes with paid ads.😮
That’s exactly how I scaled my company to a $500,000 run rate in just my first full year of operations, on 92% profit margins and no paid advertising.
And all it takes is to build out 3 core elements.
1️⃣ Automation
One of the worst things you can do is try to execute organic growth entirely manually.
This is a quick road to depression and frustration.
Not only are the activities of reaching out, DM’ing, and constantly sharing content boring, but the amount of revenue you bring in per unit of time/energy spent doing this is minimal.
Yes, just “hustling” does get results.
But the amount of effort to even get to $10k per month revenue by doing everything manually will make you want to just go back to working a 9 to 5 job.
Not to mention, you still gotta do the other “CEO” stuff, like closing deals, working with clients, product development, etc.
Instead, you want to work smarter, not harder.
And to do that, you should automate as much of the process away as possible.
Things like reaching out on Linkedin, following up with prospects, extracting emails, and countless other elements can be offloaded with tech.
That’s the beauty of building a company in the year 2020.
If it’s boring and manual, someone somewhere probably already built a software to automate it.
HOWEVER, HERE’S A WARNING…
When it comes to outreach and conversations, you CANNOT automate everything away.
If you try that, it’ll be so clear you’re using a robot, that people will not want to engage.
You must still incorporate enough personalization in your approach that people feel like they’re talking to a human.
And that brings us too…
2️⃣ Delegation
What we can’t do with tech, we do with people.
Tasks that are too complicated or nuanced for a machine to manage, I have a team doing it.
For lower level tasks like prospect research, sending people links to join my FB group, and numerous other miscellaneous activities, I have an assistant doing that.
For more important tasks that require a lot of nuance, like speaking with prospects, helping me coach my clients, closing deals, I hire people.
You cannot do everything alone, so don’t try.
When it comes to growth, my world was opened up when I hired someone to take over all my business development activities.
Whereas before, I was still super involved in the process of distributing content and booking meetings, now it’s fully offloaded.
This allows me to focus on “CEO” stuff while actually generating MORE meetings than I used to doing everything alone.
The key is hiring amazing people, and then putting them into a position to succeed by equipping them with the skills, tools, and mindset they need.
3️⃣ Indoctrination
And finally, we have indoctrination.
The reality is, selling high ticket offers that are in the thousands, maybe even tens of thousands of dollars, is really freakin’ hard.
People are skeptical, and will refuse to part ways with their hard earned money unless they REALLY know, like, and trust you.
And for most entrepreneurs, this is something that is totally underdeveloped in their process.
Too many of us think, “Let’s just get them on a sales call, and we can close them”
Guess what though… If someone enters a sales call without knowing anything about you, they will FOR SURE resist buying on one call.
More likely, they’ll waffle around, say they gotta think about it, that they gotta talk to their biz partner or spouse, or any other reason they can think of to not decide then and there.
So you have these long, painful, drawn out sales cycles with tire-kickers who never buy.
But what if there was a way to get someone to already love you and want to buy, BEFORE they even jumped on a call with you.
That is indoctrination.
How do you do this?
By building community, sharing thought leadership content, setting up automations and campaigns that enable you to constantly engage with your list, and many more things.
📘 Final Takeaways 📘
So I recognize this is oversimplified a bit.
Within each of those elements is a lot more complexity than I can go into in just a short page.
And truth is, this stuff is HARD.
😨 Content and messaging is brutally challenging...
😨 Integrating tech and automations into your business can be a massive headache...
😨 And bringing on a revenue team to manage your sales can be a huge risk...
However, those additional complexities are critical to make the entire system actually work.
If you successfully create an engine like this, the sky's the limit.
Like I said earlier, I managed to hit $50k pm at 90% plus margins following this exact battleplan.
However, it’s just as easy to fail in the process if you don’t know the blueprint.
This is where I come in.
🔥 I will help you install this system into your business🔥
If you want to achieve results like:
✅ Manjit who hit $40k revenue in just the first 4 weeks of joining the Attract & Scale program by leveraging Facebook organically
✅ Fernando who went from 0 to $20k per month on 70% margins in under 3 months using Linkedin, fully organically
✅ Chris, who went from $5k to $30k in his coaching business in under a quarter, also relying on Facebook organic strategy
✅ Desmond, who while still working a full-time job, “side hustled” his business into making $8k a week using Linkedin outreach
This is NOT just a course 🙅♂️
I work with clients 1-on-1, personally write out your 30/60/90 day battleplan so you have clarity and know exactly how to execute.
And as a supplement, you’ll have access to the best platform in the world when it comes to organic growth (with over 50 hours of content that covers Automation, Delegation, and Indoctrination).
You’ll also be given a community of over 80 like-minded founders that can share in your victories, give you advice, and bounce ideas off of in our mastermind calls.
And the coolest thing?
Lifetime access to me to talk to 🙋♂️
Want in? Click that big blue button below 👇